A leading destination operator's leadership had no single source of truth. Every insight required a manual request. Here's how a mobile-first dashboard cut reporting lag from days to minutes.
IndustryEntertainment & Hospitality
Timeline~3 Months to Delivery
RoleEnd-to-End Lead
I led this project end-to-end; from problem scoping and stakeholder alignment through data architecture, design, and delivery. Each release cycle exponentially improved the product.
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The Challenge
Every answer lived in a different system. No single view existed.
Every morning started with the same question: "How are we doing"? But for the leadership of this premier multi-asset destination, the answer was never simple.
Data was scattered across a dozen silos, formats, and refresh cycles. There was no single source of truth, only disconnected snapshots that were already stale by the time they reached a decision-maker.
A leader would spot a performance dip and ask for a breakdown. Because the systems didn't talk to each other, that simple question triggered a manual scramble - another ad-hoc request, another wait, another partial answer. By the time a complete picture finally arrived, it was no longer an insight. It was an autopsy. Leadership wasn't steering the ship in real-time; they were reading a map of where the ship used to be.
The Approach
Accelerating Executive Decision Making
Four stages to transform disconnected data into a daily decision engine used by leadership.
Before a single wireframe was drawn, the work began with the source of the friction. Every executive was consulted. Not to build a feature list, but to identify the specific decisions that were currently stalled by data gaps. The product wasn't designed in a vacuum; it was built to eliminate those specific boardroom bottlenecks.
Executives move between meetings, sites, and boardrooms; they don't sit at desks to browse BI tools. Success meant pivoting from "desktop reports" to a mobile-first experience. The mandate was a product fast, functional, and aesthetic enough to earn a spot on a home screen. The design rule was absolute: if it took more than one tap to get an answer, the interface had failed.
Underneath the clean interface lay weeks of invisible work: stitching a dozen disconnected systems into a single, unified data model. Every metric was redefined so that each KPI carried a single, consistent definition across every asset and every system. This data layer is the part no one ever sees, but it is what makes every number trusted, comparable, and decision-ready.
The "big-bang" rollout was bypassed for a high-touch soft launch with three key leaders. Their behavior was observed closely - what was tapped, what was skipped, and what still required a follow-up question. This wasn't just testing; it was evolution. By the time the full organization received the Terminal, the product had already been battle-tested and refined by the very people it was built to serve.
The Solution
Take it for a spin.
An interactive sample replica of the executive mobile dashboard. Scroll, tap metrics, toggle comparisons - built exactly as the real product was experienced.
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22:11
Terminal
by Performance Analytics
Latest Refresh: 24 March 2026 · 18:00
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Select Metric
Attendance
Revenue Stream
74,351
-18.2K | -20%
vs. Budget
+4.1K | +6%
vs. Forecast
-12.7K | -15%
vs. 2025
Portfolio Overview
vs. Metric
Variance by Park Ranked
Ranked by absolute variance
Segmentation View
Channel, segment, and source breakdowns available in the full product.
The Impact
The most-used report in the organization.
In an organization with no prior self-serve analytics culture, the dashboard didn't just get adopted, it became the standard. It proved to leadership what data products could look like, and raised the bar for everything that followed.
Adoption
100%
#1 Report in the Organization
Every member of the leadership team, from Directors to the CEO, adopted the dashboard as their primary performance lens. In an organization with no prior self-serve analytics culture, it became the most-utilized analytics asset.
Efficiency
~25% of Time
Reclaimed from Ad-Hoc Requests
Ad-hoc reporting requests that once consumed analyst hours dropped significantly. The team redirected that capacity toward high-value initiatives instead of manually pulling numbers for leadership.
Timeliness
Real-Time
From Days-Old Data to Today
The time lag that defined the old process where decisions were made on data that no longer reflected reality was eliminated. Leadership now operates on performance data refreshed daily.
Transformation
Catalyst
Demand for Data Products Grew
This project proved what a well-designed data product could look like. It sparked increased demand for similar work across the organization: more projects, more investment, and a higher bar for analytics delivery.